Commodification/Commercialization

Commodification is a multifaceted concept, having roots in political and economic theory as well as cultural and literary studies. Broadly defined, commodification is the transformation of immaterial, social relationships into commercial relationships that often utilize the language and ideological stances of a market driven economy and capitalist society (for example, terms and ideas surrounding “buying and selling,” “supply and demand”). In order to understand this important and complex idea, … Read the rest